We tell clients to ask, before they sign, whether an engagement ends in a working tool or a PDF. Here is our own answer to that question, tier by tier, along with the limits that come with strategy advice.
Last updated 1 September 2026 · Effective on publication at impactzone.ai
These terms govern your use of impactzone.ai and any service you buy through it. "We," "us" and "Impact Zone" mean the AI strategy consulting practice operated by Chad Thiessen and publishing at impactzone.ai. "You" means the person or organization using the site or buying a service.
Impact Zone currently operates as an unincorporated sole proprietorship under Chad Thiessen. Incorporation is planned; this section will be updated with the contracting legal entity name once that happens. We do not currently publish a registered business address. [email protected] is the reliable way to reach us.
By using this site or purchasing a service, you agree to these terms. If you don't agree with them, don't use the site or buy the service.
Where we agree a separate written engagement agreement or statement of work with you (which we normally will for the Done With You and Done For You tiers), that document controls if it conflicts with anything here.
This is a business-to-business service. You must be at least 18 years old and acting on behalf of an organization. If you accept these terms on behalf of an organization, you confirm you have authority to bind it.
There are no user accounts or logins on this site. Access to purchased material is delivered to the contact details you give us.
All prices below are in US dollars and are one-time, not subscriptions. What each tier includes is described honestly here, including where it stops.
A short conversation, around fifteen minutes, about the one thing you're trying to change. No preparation required, no pitch deck, no obligation on either side.
Not included: no written deliverable, no analysis of your systems, and nothing said on the call is a formal recommendation you should act on without further work.
Self-paced, asynchronous learning modules, our implementation toolkit, and the AI Implementation Plan template we use internally. Your team builds your own plan, on your own timeline, using the same structure we'd use for you.
Not included: no review of your plan by us, no live guidance, coaching or Q&A, and no work done on your behalf. It is a self-serve toolkit, not a consulting engagement, and the result is only as good as the work your team puts into it. If it turns out your situation has outgrown a self-serve toolkit, it will tell you so and point you at the tier that fits.
One-on-one consulting until your AI Implementation Plan is complete. You do the work; we make sure it's the right work, session by session, until the plan is finished. The exact scope (number of sessions, what you receive) is agreed with you in writing before the engagement begins.
Not included: we don't independently audit your organization beyond what you bring to sessions, and we don't create or deliver the finished plan on your behalf, that's the Done For You tier below.
We audit your organization, meet with your key people and the people you serve, and create and deliver a complete AI Implementation Plan built for your organization specifically. Backed by a results guarantee. Full terms in section 6.
Important distinction: this tier delivers a plan: architecture, governance and sequence, built and ready to run. Software development, implementation, integration or ongoing maintenance is separate work, quoted separately, and only included if your written statement of work says so.
We may change our offers or prices at any time. A change never affects a service you have already paid for.
This is where most consulting terms go vague. We'd rather be specific.
We sell AI strategy advice, not business outcomes. Nothing on this site or in any deliverable is a guarantee, warranty or prediction of any particular result: not revenue, cost savings, hours saved, error rates, funding, impact metrics, or return on investment. Whether anything works depends on your data, your people, your systems, your budget and your execution, none of which are within our control.
The gap between tiers is real and we won't pretend otherwise. A $500 self-paced toolkit that your team completes without us reviewing it carries a very different weight from a $25,000 engagement we scope and deliver directly. Do not treat the DIY tier's output as though it were bespoke advice, and do not commit significant budget on the strength of it alone.
We do not provide legal, financial, tax, accounting, medical or regulatory-compliance advice. Anything we say about governance, data handling, AI regulation or risk is general strategic guidance and is not a substitute for advice from a qualified professional in your jurisdiction. Where an AI deployment touches regulated data, employment decisions, safeguarding, or anyone's legal standing, get qualified professional review before you act.
You remain accountable for what your organization ships. Consistent with the advice we give publicly: keep a human in the loop wherever a mistake would actually cost something, and name who reviews, who signs off, and who owns the outcome. That accountability stays with you, not with us and not with a tool vendor.
We may recommend or discuss third-party AI tools, platforms and vendors. We don't control them, we don't warrant them, and we're not responsible for their performance, pricing, availability, security, or how they handle data you put into them. Your use of any such tool is governed by that vendor's own terms and privacy policy, which you should read before you upload anything.
Deciding what organizational data goes into a third-party AI tool, and what stays out, is your decision and your responsibility. AI systems can be confidently wrong; treat their output as a first draft to be checked, not as a finished answer.
Prices are as listed on the site at the time of purchase, in US dollars, exclusive of any taxes that may apply to you. Checkout is not yet live at the time of writing; when it is, payment will be taken by Stripe, a third-party payment processor, and we will not hold your card details (see the Privacy Policy).
The DIY tier is a digital product delivered immediately on purchase. The Done With You and Done For You tiers are engagements whose payment schedule is set in the written agreement for that engagement. This is a business-to-business service, so no consumer cooling-off period applies; the terms below are the whole of our refund position.
This is a digital, self-serve product delivered immediately on purchase. All sales are final once purchased. If something is genuinely broken on our end (a module won't load, a link is dead), email us and we'll fix it or make it right; that's a service failure on our part, not a change of mind on yours, and it's handled outside this refund policy.
This tier begins delivering value (our time, live consulting sessions) as soon as the engagement starts. All sales are final once the engagement begins. The exact scope is agreed with you in writing before we start, so there's no ambiguity about what you're purchasing.
This tier carries a specific, honest guarantee instead of a generic refund window. Before we start, we agree in writing on the results you're aiming for and how they'll be measured, documented in a project outline signed by both of us. If the results agreed to in that project outline are not achieved, measured in the manner agreed to in that same outline, you can request a full refund, plus $5,000 for your time.
This guarantee depends on the project outline actually being documented, in writing, before work begins. That's not paperwork for its own sake, it's what makes the guarantee a real, checkable promise instead of a slogan.
Don't use this site or our materials to do any of the following:
We may decline or end service to anyone doing these things, and remove their submitted data.
The site, its copy, design, and our underlying methods, frameworks, worksheets, templates and webinar material are owned by Impact Zone and protected by intellectual property law. Buying a tier does not transfer ownership of those underlying materials to you.
On full payment, you receive a perpetual, non-exclusive, non-transferable licence to use the material and deliverables from your tier inside your own organization, for your own operations, including copying them internally for that purpose. You may not resell, publish or distribute them externally, or provide them to a third party as part of a service you sell.
Your business information, data, and the answers you write into our worksheets and forms remain yours. We claim no ownership over them. Where a custom deliverable under the Done For You tier is intended to be owned outright by you rather than licensed, that has to be stated in the written statement of work for that engagement. The default under these terms is a licence, not an assignment.
We may use general knowledge, know-how, and anonymized, aggregated patterns from our engagements to improve our practice. That pattern-matching across organizations is a large part of what a consultant brings. We will not identify you, quote your material, or use your name, logo or a case study about you in any marketing without your prior written permission.
Each of us will keep the other's non-public information confidential, use it only for the purpose it was shared, and not disclose it except to people who need it for the work and are bound by equivalent obligations. This doesn't apply to information that is public through no fault of the receiving party, was already known, or must be disclosed by law.
How we handle information you submit is set out in our Privacy Policy, which forms part of these terms. Two points from it are worth repeating here: the DIY tier's forms save your answers progressively as you fill them in, not only when you press submit, so partially completed work is still stored; and our CRM, GoHighLevel, is the system of record for all contact data.
We provide our services with reasonable skill and care. Beyond that, and to the fullest extent permitted by the law that applies to you, the site, its content and all materials are provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement.
We do not warrant that the site will be uninterrupted or error-free, that any information on it is complete or current, or that any recommendation will produce a particular result. Statistics and third-party research cited on this site are reproduced from their sources and are not independently verified by us.
Some jurisdictions don't allow certain warranties to be excluded. Where that's the case, this section applies only as far as the law permits, and nothing here removes a right you have that cannot be waived.
To the fullest extent permitted by applicable law:
We're stating that plainly rather than hiding it: for the DIY tier, that cap is $500. That is the honest trade in a self-serve product at that price, and it is a reason not to make a large, irreversible decision on the strength of the DIY tier alone.
Nothing in these terms limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or anything else that cannot lawfully be limited.
You agree to indemnify us against third-party claims, and reasonable costs arising from them, that result from your breach of these terms, your unlawful use of our materials, or personal data you submitted to us that you had no right to share.
These terms apply while you use the site and for as long as we're providing you a service. Either of us may end an ongoing engagement in line with the written agreement for it. We may suspend or withdraw access to the site or to purchased material if you breach section 8.
Sections that by their nature should survive (intellectual property, confidentiality, disclaimers, liability, indemnity and governing law) survive termination.
We may update these terms. The date at the top shows when they last changed. Changes apply to purchases made after they're posted; they don't retroactively change the terms of a service you already bought. If a change is significant and you're in an ongoing engagement, we'll tell you directly rather than relying on you re-reading this page.
These terms are governed by the laws of the Province of British Columbia, Canada, without regard to conflict-of-laws principles, and the courts of British Columbia have exclusive jurisdiction over any dispute. As Impact Zone's registered legal entity is established, this section will be updated to match. Nothing here removes a protection you have under the mandatory law of the country you are in.
Before starting any formal proceeding, both of us agree to raise the issue in writing and try in good faith to resolve it for 30 days. If any part of these terms is found unenforceable, the rest stays in force.
Questions about these terms, or about what a tier includes before you buy:
Impact Zone · impactzone.ai · British Columbia, Canada
See also our Privacy Policy.
Ask before you sign. Does this end in a working tool, or a PDF?
If anything above is unclear about what a tier does and doesn't include, ask us before you buy. That's a fifteen-minute conversation, not a sales process.
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