We tell clients to ask, before they sign, whether an engagement ends in a working tool or a PDF. Here is our own answer to that question, tier by tier, along with the limits that come with strategy advice.
Last updated 15 August 2026 · Effective on publication at impactzone.ai
These terms govern your use of impactzone.ai and any service you buy through it. "We," "us" and "Impact Zone" mean the AI strategy consulting practice operated by Chad Thiessen and publishing at impactzone.ai. "You" means the person or organization using the site or buying a service.
Impact Zone currently operates as an unincorporated sole proprietorship under Chad Thiessen. Incorporation is planned; this section will be updated with the contracting legal entity name once that happens. We do not currently publish a registered business address — [email protected] is the reliable way to reach us.
By using this site or purchasing a service, you agree to these terms. If you don't agree with them, don't use the site or buy the service.
Where we agree a separate written engagement agreement or statement of work with you — which we normally will for the $500 and $5,000 tiers — that document controls if it conflicts with anything here.
This is a business-to-business service. You must be at least 18 years old and acting on behalf of an organization. If you accept these terms on behalf of an organization, you confirm you have authority to bind it.
There are no user accounts or logins on this site. Access to purchased material is delivered to the contact details you give us.
All prices below are in US dollars and are one-time, not subscriptions. What each tier includes is described honestly here, including where it stops.
A short conversation — around fifteen minutes — about the one thing you're trying to change. No preparation required, no pitch deck, no obligation on either side.
Not included: no written deliverable, no analysis of your systems, and nothing said on the call is a formal recommendation you should act on without further work.
A self-serve, fillable worksheet you complete yourself, in roughly 30 to 45 minutes. The promise is exactly what the site says: your first workflow, scoped and sequenced, with the metric to watch and the mistakes to skip. It walks you through picking one internal workflow, defining the success metric and baseline before you touch a tool, naming a single owner, checking your data, surfacing team friction, choosing a tool, and writing an implementation sequence. It includes one automated follow-up roughly 14 days after you finish, asking whether the metric moved.
Not included, deliberately: no review of your answers by us, no live guidance, coaching or Q&A, no multi-workflow or organization-wide roadmap, no tool selection, build or integration work done for you, and no governance framework beyond naming one owner. It is a structured worksheet, not a consulting engagement, and it is not tailored to your organization — you supply the specifics. If it turns out your situation has outgrown a $5 worksheet, the worksheet will tell you so and point you at the tier that fits.
Pre-recorded material covering the full method, on your own schedule, for one named individual within your organization.
Not included: no live sessions, no scheduled Q&A, no feedback on your work, and no licence to redistribute, resell, or share access outside your organization. See section 9.
A working session on your actual systems and data, ending in our assessment of where you stand and which workflow has the best return. The exact scope — how many sessions, who we speak to, what document you receive — is agreed with you in writing before the engagement begins.
Not included: an audit is diagnostic. It does not build, configure, integrate or deploy anything, and it is not an assurance, certification or compliance audit in any regulatory sense.
Architecture, governance and a build path for tools you own, scoped to your organization. Deliverables, timeline and any acceptance criteria are agreed with you in a written statement of work before we start. Backed by the 4x4 Quality Guarantee — a full refund if you don't see a 4x improvement on an agreed metric within 4 months of completion. Full terms in section 6.
Important distinction: this tier delivers a plan — architecture, governance and sequence. Software development, implementation, integration or ongoing maintenance is separate work, quoted separately, and only included if your written statement of work says so.
We may change our offers or prices at any time. A change never affects a service you have already paid for.
This is where most consulting terms go vague. We'd rather be specific.
We sell AI strategy advice, not business outcomes. Nothing on this site or in any deliverable is a guarantee, warranty or prediction of any particular result — not revenue, cost savings, hours saved, error rates, funding, impact metrics, or return on investment. Whether anything works depends on your data, your people, your systems, your budget and your execution, none of which are within our control.
The gap between tiers is real and we won't pretend otherwise. A $5 self-serve worksheet that you fill in without us reading it carries a very different weight from a $5,000 engagement scoped to your organization. Do not treat the worksheet as though it were bespoke advice, and do not commit significant budget on the strength of it alone.
We do not provide legal, financial, tax, accounting, medical or regulatory-compliance advice. Anything we say about governance, data handling, AI regulation or risk is general strategic guidance and is not a substitute for advice from a qualified professional in your jurisdiction. Where an AI deployment touches regulated data, employment decisions, safeguarding, or anyone's legal standing, get qualified professional review before you act.
You remain accountable for what your organization ships. Consistent with the advice we give publicly: keep a human in the loop wherever a mistake would actually cost something, and name who reviews, who signs off, and who owns the outcome. That accountability stays with you, not with us and not with a tool vendor.
We may recommend or discuss third-party AI tools, platforms and vendors. We don't control them, we don't warrant them, and we're not responsible for their performance, pricing, availability, security, or how they handle data you put into them. Your use of any such tool is governed by that vendor's own terms and privacy policy, which you should read before you upload anything.
Deciding what organizational data goes into a third-party AI tool — and what stays out — is your decision and your responsibility. AI systems can be confidently wrong; treat their output as a first draft to be checked, not as a finished answer.
Prices are as listed on the site at the time of purchase, in US dollars, exclusive of any taxes that may apply to you. Checkout is not yet live at the time of writing; when it is, payment will be taken by Stripe, a third-party payment processor, and we will not hold your card details (see the Privacy Policy).
The $5 and $50 tiers are digital products delivered immediately on purchase. The $500 and $5,000 tiers are engagements whose payment schedule is set in the written agreement for that engagement. This is a business-to-business service, so no consumer cooling-off period applies; the terms below are the whole of our refund position.
These are digital and self-serve, or begin delivering value — our time, a working session — as soon as the engagement starts. All sales are final once purchased. If something is genuinely broken on our end (the worksheet won't load, the webinar link is dead), email us and we'll fix it or make it right; that's a service failure on our part, not a change of mind on yours, and it's handled outside this refund policy.
This tier carries a specific, honest guarantee instead of a generic refund window. At the start of the engagement, we agree in writing on one metric and the objective criteria used to measure it — the same discipline the $5 worksheet teaches, applied to the work we do ourselves. If, within 4 months of completing the engagement, you have not achieved at least a 4x improvement on that agreed metric as measured by those agreed criteria, you can request a full refund.
This guarantee depends on the metric and measurement criteria actually being documented at the start of the engagement — that's not paperwork for its own sake, it's what makes "4x" a real, checkable number instead of a slogan.
Don't use this site or our materials to do any of the following:
We may decline or end service to anyone doing these things, and remove their submitted data.
The site, its copy, design, and our underlying methods, frameworks, worksheets, templates and webinar material are owned by Impact Zone and protected by intellectual property law. Buying a tier does not transfer ownership of those underlying materials to you.
On full payment, you receive a perpetual, non-exclusive, non-transferable licence to use the material and deliverables from your tier inside your own organization, for your own operations, including copying them internally for that purpose. You may not resell, publish or distribute them externally, or provide them to a third party as part of a service you sell.
Your business information, data, and the answers you write into our worksheets and forms remain yours. We claim no ownership over them. Where a custom deliverable under the $5,000 tier is intended to be owned outright by you rather than licensed, that has to be stated in the written statement of work for that engagement — the default under these terms is a licence, not an assignment.
We may use general knowledge, know-how, and anonymized, aggregated patterns from our engagements to improve our practice — that pattern-matching across organizations is a large part of what a consultant brings. We will not identify you, quote your material, or use your name, logo or a case study about you in any marketing without your prior written permission.
Each of us will keep the other's non-public information confidential, use it only for the purpose it was shared, and not disclose it except to people who need it for the work and are bound by equivalent obligations. This doesn't apply to information that is public through no fault of the receiving party, was already known, or must be disclosed by law.
How we handle information you submit is set out in our Privacy Policy, which forms part of these terms. Two points from it are worth repeating here: the $5 DIY plan form saves your answers progressively as you fill it in, not only when you press submit, so a partially completed worksheet is still stored; and our CRM, GoHighLevel, is the system of record for all contact data.
We provide our services with reasonable skill and care. Beyond that, and to the fullest extent permitted by the law that applies to you, the site, its content and all materials are provided "as is" and "as available," without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement.
We do not warrant that the site will be uninterrupted or error-free, that any information on it is complete or current, or that any recommendation will produce a particular result. Statistics and third-party research cited on this site are reproduced from their sources and are not independently verified by us.
Some jurisdictions don't allow certain warranties to be excluded. Where that's the case, this section applies only as far as the law permits, and nothing here removes a right you have that cannot be waived.
To the fullest extent permitted by applicable law:
We're stating that plainly rather than hiding it: for a $5 worksheet, that cap is $5. That is the honest trade in a self-serve product at that price, and it is a reason not to make a large, irreversible decision on the strength of the worksheet alone.
Nothing in these terms limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or anything else that cannot lawfully be limited.
You agree to indemnify us against third-party claims, and reasonable costs arising from them, that result from your breach of these terms, your unlawful use of our materials, or personal data you submitted to us that you had no right to share.
These terms apply while you use the site and for as long as we're providing you a service. Either of us may end an ongoing engagement in line with the written agreement for it. We may suspend or withdraw access to the site or to purchased material if you breach section 8.
Sections that by their nature should survive — intellectual property, confidentiality, disclaimers, liability, indemnity and governing law — survive termination.
We may update these terms. The date at the top shows when they last changed. Changes apply to purchases made after they're posted; they don't retroactively change the terms of a service you already bought. If a change is significant and you're in an ongoing engagement, we'll tell you directly rather than relying on you re-reading this page.
These terms are governed by the laws of the Province of British Columbia, Canada, without regard to conflict-of-laws principles, and the courts of British Columbia have exclusive jurisdiction over any dispute. As Impact Zone's registered legal entity is established, this section will be updated to match. Nothing here removes a protection you have under the mandatory law of the country you are in.
Before starting any formal proceeding, both of us agree to raise the issue in writing and try in good faith to resolve it for 30 days. If any part of these terms is found unenforceable, the rest stays in force.
Questions about these terms, or about what a tier includes before you buy:
Impact Zone · impactzone.ai · British Columbia, Canada
See also our Privacy Policy.
Ask before you sign. Does this end in a working tool, or a PDF?
If anything above is unclear about what a tier does and doesn't include, ask us before you buy. That's a fifteen-minute conversation, not a sales process.
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